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The market can bear rising prices – but not if people think they are being ripped off

Richard Curran


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Business at Dublin Airport has been brisk but we haven’t a hope of re-building tourist numbers after Covid if the industry prices itself out of the market. Photo: Colin Keegan, Collins Dublin

Business at Dublin Airport has been brisk but we haven’t a hope of re-building tourist numbers after Covid if the industry prices itself out of the market. Photo: Colin Keegan, Collins Dublin

Business at Dublin Airport has been brisk but we haven’t a hope of re-building tourist numbers after Covid if the industry prices itself out of the market. Photo: Colin Keegan, Collins Dublin

Consumers always start to ask questions when the price of stuff goes up. It is as if we have a certain tolerance for paying a particular price, but when it really starts to rise something different happens. We get the sense that we are being ripped off.

This isn’t always true. But sometimes this is exactly what is going on.


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