Wednesday 13 December 2017

Tell you what I really want - girl power

We have been sorely lacking a girl group with the personality of the Spice Girls since their split

Old spice: Twenty years on, we still miss Baby, Ginger, Sporty, Posh and Scary - who were perfect examples that women don't have to be compliant. The band also remains the best-selling and highest-earning female group ever Photo: THOMAS COEX/AFP/Getty Images
Old spice: Twenty years on, we still miss Baby, Ginger, Sporty, Posh and Scary - who were perfect examples that women don't have to be compliant. The band also remains the best-selling and highest-earning female group ever Photo: THOMAS COEX/AFP/Getty Images
Sophie Donaldson

Sophie Donaldson

I hate International Women's Day. No, I hate what it has become on social media. On the day, my Instagram feed became a back-slapping free-for-all screeching about how wonderful women are. Which is true of course - we are rather amazing. But the day has been hijacked by keyboard warriors fetishising the female existence, mutating it into something that needs to be gushed over and adored.

The day is now a desperate one-upmanship (or womanship?) to declare the loudest how 'amaaazing' the women in your life are. The function of the day - to celebrate female achievement and promote gender parity - is buried beneath meaningless photos of female friends looking hot and brands using the day as a coupon code to shift stock.

A far more powerful example of female achievement and #women4women has sadly, over the past two decades, been lost. Yes, it's hard to believe it's been 20 years since the Spice Girls shimmied their way onto the airwaves, introducing a whole new generation to the concept of girl power.

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