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Tackling the permanent silence that is suicide

Julia Molony


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The Men's Minds Matter advertisement campaign in the UK

The Men's Minds Matter advertisement campaign in the UK

Niall 'Bressie' Breslin. Photo: Damien Eagers

Niall 'Bressie' Breslin. Photo: Damien Eagers

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The Men's Minds Matter advertisement campaign in the UK

A hard-hitting advertising campaign has been launched in the UK by the charity Men’s Minds Matter , in a bid to tackle male suicide. It aims to take us beyond the statistics, offering a frank encounter with the ruptured relationships suicide leaves in it s wake.

The campaign features the final text exchanges of men who took their own lives. 


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