Monday 11 December 2017

Spend it on Beckham is the new cool

Without vision and creativity, forays into the fashion industry are doomed for failure

Child stars turned designers Mary-Kate and Ashley Olsen
Child stars turned designers Mary-Kate and Ashley Olsen
Sophie Donaldson

Sophie Donaldson

Everyone is entitled to a change of career - but when that person happens to be famous and the pivot is into fashion, expect the claws to come out.

This is not to be confused with the 'celebrity collaborations' that flood the high street: Kate Moss for Topshop, Alexa Chung for M&S, Gigi Hadid for Tommy Hilfiger and Rihanna for Puma. No, this is an audacious celebrity taking on the mantle of designer - not collaborator - while being woefully underqualified for the job. The industry tends to take umbrage with such endeavours, and rightly so.

The journey from broke student to even broker designer is long and unrewarding. The glamour of fashion week is superseded by the day-to-day running of a fledgling business in an overcrowded industry. No wonder the fash pack gets a bit snarky when an actress - who really likes gingham - considers herself one of them.

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