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Sinn Féin’s simple sound-bite model works – this Coalition of straying cats should take note

Fionnán Sheahan


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Sinn Féin leader Mary Lou McDonald is a skilled political communicator. Photo: Niall Carson

Sinn Féin leader Mary Lou McDonald is a skilled political communicator. Photo: Niall Carson

Sinn Féin leader Mary Lou McDonald is a skilled political communicator. Photo: Niall Carson

The queue to get into Sinn Féin’s tent at the Ploughing Championships said much about the changing face of politics. Traditionally the prevail of the Civil War parties, Sinn Féin is a firm fixture in the annual gathering of middle and rural Ireland, although Eamon Ryan’s name did pop up a lot too in conversation – and not for good reasons.

Mary Lou McDonald was back in the heartland of the tech multinationals later in the week to publish her party’s “alternative budget”.


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