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Shops asked to offer deep discounts in online stores

Bairbre Power


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Members of the public wait for the front doors to Brown Thomas on Grafton Street in Dublin

Members of the public wait for the front doors to Brown Thomas on Grafton Street in Dublin

Members of the public wait for the front doors to Brown Thomas on Grafton Street in Dublin

The spectacle of 9am door opening special offers and a surge of bargain hunters rushing for handbags, trainers and homewares on December 26 filled the Government and health experts with absolute dread this week.

In requesting that traditional January sales events be deferred and that companies re-nose their sales strategy to offer their deep discounts online, the Government took retailers by surprise on Tuesday.


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