Tuesday 16 January 2018

'Shopping tarts' are a grocery chain's nightmare

Irish shoppers have got leaner and meaner - and now there's a smell of cash back in households, we've decided we want to be more careful where we spend it
Irish shoppers have got leaner and meaner - and now there's a smell of cash back in households, we've decided we want to be more careful where we spend it
Sinead Ryan

Sinead Ryan

I'm very lucky where I live. Within eight kilometres of my house I have a Dunnes Stores, Aldi, Lidl, Tesco and Supervalu, along with a variety of convenience stores. I also have a wonderful butcher and a greengrocer.

Depending on time, need and mood, I can decide where I want to spend my biggest weekly outlay. I have all the loyalty cards and scour the papers for the discounts. I am a shopping tart - and a grocery chain's nightmare.

You see, loyalty is something they desperately try and engender; they don't want you checking out the competition, but that's exactly what we're doing in our droves. Tesco's figures have shown their worst annual loss ever. Ireland only makes up a fraction of its business but it is down 6.3pc. Tesco is a great store - there's nothing you can't get there, and a heap of stuff you never thought you needed, so how is it possible?

Please sign in or register with Independent.ie for free access to Opinions.

Sign In

Promoted Links

Today's news headlines, directly to your inbox every morning.

Don't Miss