'Shopping tarts' are a grocery chain's nightmare
I'm very lucky where I live. Within eight kilometres of my house I have a Dunnes Stores, Aldi, Lidl, Tesco and Supervalu, along with a variety of convenience stores. I also have a wonderful butcher and a greengrocer.
Depending on time, need and mood, I can decide where I want to spend my biggest weekly outlay. I have all the loyalty cards and scour the papers for the discounts. I am a shopping tart - and a grocery chain's nightmare.
You see, loyalty is something they desperately try and engender; they don't want you checking out the competition, but that's exactly what we're doing in our droves. Tesco's figures have shown their worst annual loss ever. Ireland only makes up a fraction of its business but it is down 6.3pc. Tesco is a great store - there's nothing you can't get there, and a heap of stuff you never thought you needed, so how is it possible?