Sarah Caden: Lord Sugar's sympathy becomes Cheryl's shame
Alan Sugar unwisely weighed in on thin Cheryl Fernandez-Versini, writes Sarah Caden, when a like is safer than any comment
Last Saturday night, when Alan Sugar sat down to watch X Factor and commented that Cheryl Fernandez-Versini was "now too thin", he didn't think he was body-shaming her. Despite being a smart man, a savvy man, a man who works in television - which tends to be a younger man's game - Sugar is of an age (68), where he probably thought he was paying Cheryl a compliment, or even doing her a favour.
Goodness knows, I'm probably age-shaming Sugar now by mentioning the years he has under his belt. Am I allowed to mention his belt?
Sugar's tweet led to instant accusations of body-shaming, and during the week, Cheryl called his comments "stupid", and Myleene Klass was among the famous names who leapt to her defence.