Another one bites the dust.
In the current scheme of things, the idea of a magazine shutting its doors may seem like rather small potatoes. And that would be true.
But it's also true that Q magazine's announcement that next week's print edition will be its last, after 34 years of publishing, is a damn shame.
We've become used to seeing media companies closing their doors in the last few years as the internet steals their lunch money.
That process has increased since the arrival of Covid-19 and it was interesting to note that Q editor Ted Kessler released a statement saying: "The pandemic did for us, it's as simple as that."
That may be an understandable sentiment. But it doesn't cover the full picture. Rock magazines have been on their knees for the last decade - because rock music has been on its knees for the last decade.
Physical sales of music dried up as people decided it was easier to simply download the tunes. Let's put it this way, nobody is making much money from their songs being played on Spotify.
The internet has brought about many great advancements in society - when I think of them, I'll let you know - but it has also utterly changed the way people consume music.
In many ways, you could argue that this arid landscape goes back to 1999 and the arrival of Napster, the file-sharing service that allowed fans to swap downloads for free.
Metallica were the first band to go after Napster for 'stealing' their songs and while we all laughed and mocked Metallica - because laughing at and mocking Metallica is always a sensible option - they were actually right.
As the idea of buying a physical copy of a piece of music became increasingly unfashionable and, indeed, alien to many younger fans. The idea of buying a music magazine inevitably went the same way. But, as a culture, we're diminished by their absence.
I suppose I'm biased and a product of my generation. As a kid, all I ever wanted to do was write for Hot Press. Seeing my name in its pages for the first time was a thrill I've never forgotten.
The main rock mag in the country, there was a whiff of cordite in every issue. Whether it was music or politics, there was a sense of romantic anarchy.
But while Hot Press has somehow, mercifully, managed to stay in the game, romantic anarchy just ain't as popular as it used to be.
Every generation forms its own rules and conventions, but where is the romance in just scrolling down through a blog? It's no match for the excitement of picking up your subscription to the NME in the local newsagent.
In one of those weird juxtapositions that the universe likes to throw at us, the week that Q's demise was announced, we learned that there has been a huge resurgence in the popularity of that other old staple, the cassette tape.
Interestingly, this isn't the same as those hipsters who began to rediscover the joys of vinyl a few years ago; the re-emergence of the old C-60 and C-90 is being driven by younger fans of acts such as Dua Lipa and a load of other artists that, frankly, I've never heard of.
This new trend has been dismissed in some quarters as merely down to the fact that cassettes are now considered Instagram-friendly.
But I prefer to think that there's more to it than that.
People like the tactile nature of a physical product in their hand, even if it is only cassette tapes, which were always a pain.
Whether it was the cassette unspooling and ruining your machine or the fact it took ages to fast-forward to your favourite songs, those of us who used to do battle with wonky cassettes are truly baffled by this new-found popularity.
But it can only be a good thing. After all, if it gets people back to physically enjoying buying something in a shop, then we should all be down with the kids.
Some of my favourite memories are of spending my pocket money on the latest album and then staring lovingly at its cover art on the bus on the way home.
It was a rite of passage for many of us and one that now seems as outdated as black-and-white TV and taking a politician at his word.
But while we can welcome the return of the tape, there will be no last-minute reprieve for the rock magazine. What kid wants to spend a fiver to read an interview when they can directly contact their idols on Twitter?
The print media simply can't compete with that level of connectivity.
Funny enough, I've just remembered the last time I bought an album on tape. It was a few days after Christmas when I was still in school and I needed to use up all the Eason's vouchers I'd received.
Having bought all the books I wanted, I still had one voucher left.
So I picked an old tape of Penthouse and Pavement by Heaven 17 that was hidden, forlornly down the back of the shelf and, with the last remaining change, the Christmas issue of Q magazine.
I never thought Q would be the first one to go by the wayside.Sign up to our free entertainment newsletter
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