Plain packaging won't totally stub out the urge to smoke
Last week, President Michael D Higgins signed legislation enforcing the plan to make Ireland the first country in the EU to introduce plain cigarette packaging, 11 years after we became the first country to ban smoking in public places.
This begs the question; does logo-free packaging make people smoke less? In Australia, where it was introduced in December 2012, there is a 12.2pc fall in consumption.
It's not exactly plain packaging though. The boxes are olive green, while revolting photographs consume the entire front of the box.