Saturday 18 November 2017

Peter Flanagan: Apple simply doesn’t tolerate mistakes among top brass

Peter Flanagan

Peter Flanagan

THE news that two of Apple’s most senior executives have been unceremoniously dumped by the company is surprising, but it really shouldn’t be.

Apple’s head of retail John Browett and Scot Forstall, who was in charge of the iOS operating system used by iPads and IPhones, both made errors that may look relatively minor, but would never have been tolerated when Steve Jobs was still running the company.

Mr Browett only joined this year and was given a €42m “golden hello” when he took over the famous Apple Store network, but he made a bad move that earned the company threw an unwelcome spotlight on how Apple treats its retail staff.

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