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People don’t want entertainment forced on them – just ask U2

Sonny Bunch


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Rainy days: Bono, in action for U2 in 2010, will bring out his memoir in November. Photo by Gennady Avramenko via Getty Images

Rainy days: Bono, in action for U2 in 2010, will bring out his memoir in November. Photo by Gennady Avramenko via Getty Images

Sonny Bunch

Sonny Bunch

/

Rainy days: Bono, in action for U2 in 2010, will bring out his memoir in November. Photo by Gennady Avramenko via Getty Images

As more consumers cut the cord and more players get into the streaming game, the entertainment world has divided into ever-smaller niches.

But conglomerates don’t want niches; they want mega-properties with hundreds of millions of subscribers. They should be careful about rebundling, though. We live in an age when identity is intimately tied to cultural consumption. Trying to be everything to all people is a risky strategy in a world that already has Netflix.


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