Monday 28 May 2018

Mums are amazing, dads are amazing, but advertising execs need to cop themselves on

Photo: Depositphotos
Photo: Depositphotos

Liz Kearney

This week, insurance company GloHealth launched its 'Mothers are Amazing' campaign. The TV ad features a busy working mum who is smilingly devoted to her children. A woman who, as the voiceover has it, is "up before dawn, to get the breakfast, to clear, to work and tend and play. A woman who works all day and returns home to put in another shift and then takes the time to read a story or to listen to yours".

GloHealth has really hit the nail on the head with this one. I'm a mother, and I'm definitely amazing. Also, while we're on the topic, do you know who else is amazing?

Dads. You know - the people who share 50pc of parenting duties in most modern households. The guys who change nappies, make puree, wash the dishes, chase toddlers around the playground, do the school run, make dinner, do the crèche pick-up and the 4am bottle feed - all while holding down a job and sustaining a relationship. I know - amazing, right?

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