The National Museum of Ireland was packed with an eclectic mix of historians, cultural ambassadors, politicians and liggers this week for the launch of the 1916 centenary celebrations.
While most attendees couldn't stop waxing lyrical about the programme and the importance of "recollecting, reimagining and reflecting" on our history, mimic Oliver Callan proved harder to please.
"Well, I'm glad to see they've avoided any twee stereotypes," he quipped, as a harpist wearing a velvet medieval robe, complete with purple cathedral sleeves, took to the stage. "Very original."
PR companies must have been beside themselves coming up with the most elaborate April Fool's press releases this week.
HB told us about their new ice cream flavour 'Irish Water', SuperMacs claimed under a radical rebranding initiative they would be renamed 'McDonaghs' in honour of beef farmer Ronan McDonagh, and Centra announced it was withdrawing its infamous chicken fillet roll "due to lack of interest".
But special mention must go to Ireland's number one catalogue retailer, Argos, which issued an embargoed press release all about its intention to open a retail outlet on Mars. The Argos hub would be located on "Mars One" colony and provide inhabitants with products that would bring "a touch of Earth style to Mars". Well played.
Jennifer Maguire admits she doesn't enjoy conversing with her high flying co-host of 'The Unemployables', Darren Kennedy, in this week's edition of the 'RTE Guide'.
"I hate talking to him because I'll be like, 'What did you do this weekend?' and he's like 'Aw, you know I had this thing for E! and I'm off to LA next week'," she explained. "And he'll ask me 'What did you do?' and I am like, 'Well I had a mattress coming'."