More spin in operator's message than Winning Streak
If you were to listen to Premier Lotteries Ireland yesterday, rather than being put out by the price hikes, consumers should be deeply thankful to them.
Not only will the new lotto set-up have "bigger jackpots" with "more ways to win", it will also be "bigger, better and more exciting for the players".
While Lotto bosses will be keen to shout it from the rooftops, consumers can be forgiven for being sceptical. First, a €1 increase could add up to dozens or even hundreds of euro for a player over a year, and the widening odds, which have shot up from eight million to one to almost 11 million to one, may make the game "more exciting" but will be of scant consolation to those hoping to strike it rich.