Make or break for Matt on the ratings front line
The new co-presenter of The Tonight Show faces the toughest test of his media career in the live TV war zone
A lifetime in the bear pit of politics and the cauldron of business has prepared Ivan Yates for the challenges and the tyranny of a late-night political television show. But what of his co-presenter Matt Cooper? Has he got it in him to present The Tonight Show, which has been billed as the centrepiece of TV3's political coverage in the autumn.
Matt, so far, has had an easy ride. He got to play at being the editor of a national newspaper at the age of 30, and - after failing to make an impression in the circulation stakes - departed to Today FM where he has presented The Last Word for the past 14 years.
He will continue in that role and join Yates to front the new flagship programme for TV3 as it seeks to become a serious challenge to the market leader and main opinion former, RTE.