When you picture a lonely person, it's probably an elderly woman, shopping for one.
But here's the truth: it's actually young Irish women who are really feeling the crush of loneliness.
Though you may not hear your friends talking about it, in a recent online Eurofound study, 27.5pc of Irish women aged 18 to 34 surveyed last month said they had been lonely all or most of the previous fortnight - the highest number in Europe.
Right now, feelings and sensitivities are heightened as we try to navigate a world which is barely recognisable.
It's a world in which Fomo (fear of missing out) has transferred from being worried about whether you're going to miss Electric Picnic to whether anyone is going to call you today.
And where seeing endless screenshots of people virtually hanging out can make you feel like you're the only one without a girl gang or a boyfriend to sweep you up and make you feel wanted.
But even before Covid-19, loneliness was fast becoming a pandemic itself, with survey after survey concluding that we are a lonely country.
Loneliness is made worse by the fact that accepting we are lonely means the lives we constructed for ourselves are somewhat to blame, with our obsession with screen time, fewer face-to-face interactions, a decline in membership of community-based organisations such as churches, and more and more of us living solo.
Apps such as Houseparty can quickly go from feeling like a good thing to feeling like people are too busy to fit us in. They'll say: "Oh sorry, I have a virtual rave tonight."
There is so much competitive popularity - even in isolation - and it can be so hard to deal with.
Even in lockdown, my Instagram feed is flooded with screenshots of Zoom parties and couples looking loved-up - my boyfriend is an essential worker and I've never seen less of him.
Today, more and more of us are single.
According to the Central Statistics Office, 2016 Census figures show there were 2,407,437 women living in the country, an increase of 91,884, or 4pc, on the previous census in 2011.
That's not to say there is anything wrong with being single - or that you can't be absolutely as happy without a partner as you can with one - but more so that lockdown has bought into laser-sharp focus the benefits of sharing your life with someone.
When times get as tough as they are now, it really is the people who we love - and who love us - who matter the most.
We are Generation Rent and that is hurting us. Living in your own home, you immediately feel part of a community, go to the local shops, join neighbourhood watch.
But, as adults renting in an area where most likely you've found the cheapest, best option in relation to where you work, it is difficult not to see it as a temporary fix on the way to owning somewhere.
And while we might not own a house for years, the mentality that renting is transitory is hard to shake.
On the other hand, some mental health advocates are optimistic that Covid-19 will finally give loneliness the mainstream recognition it deserves - possibly paving the way for a more socially connected future and a recognition that long-term relationships and traditional marriages can be a positive thing for happiness.