Kevin Flanagan: Why judging an eBook by its cover can be a good thing
OVER the last several years we have become increasingly critical in our search for quality eBooks. In fact, we have begun to judge an eBook by its cover alone. A simple glance at a poorly designed cover can force us to run scared, fearing that the content will match the horrors on the front.
Among experienced self-published authors like Catherine Ryan Howard and Amanda Hocking this is a well known fact. A bad cover would jeopardise their sales so they have always made sure their books look professional. They are then able to brand themselves like a logo which in turn increases their visibility online and can ultimately attract more readers.
Authors did not always have to rely on their covers to attract readers. Back in the golden days, traditional publishers would regard a cover as a part of their market plan. They would promote an author by placing their book cover on posters or in advertisements in newspapers and magazines.