Kate Rowan: At last ... a sports 'brand' which is inspirational rather than just aspirational
NORMALLY when you type a sports personality’s name into Google, the search engine will automatically suggest extra words to help narrow your search. The order the words are listed are based on the popularity of searches. Frequent examples of words that pop up are "training", "twitter" and "girlfriend".
However, when you key in the name of Wallabies flanker David Pocock, the first tag suggested is “gay”. This tag though is not a reflection on the star’s sexuality but rather the player’s pro-same sex marriage stance and his decision with wife Emma not to sign their official marriage papers until their friends in same sex relationships were afforded the same rights in Australia.
This is just one of many humanitarian causes the 23-year old champions. Since launching his autobiography “Openside” last month, much has been reported about Pocock’s foundation TwentyEighty Vision in his native Zimbabwe. Working, particularly in the areas of maternal health care and education for girls.