Monday 20 November 2017

Johnny Fallon: Opinion polls are just a snapshot in time ... but they can frame the political future

Enda Kenny
Enda Kenny

IT’S often asked why people bother with an opinion poll when there is no election imminent. Some suggest its purely an exercise to keep people in the media talking about something. There is certainly an element of truth in that, however media outlets are not inclined to pump out stuff that nobody wants to hear ... it’s not good for sales.

Opinion polls definitely create a significant level of interest.

For most people in the general public they serve as little more than a slight one-day distraction. They have no impact other than the initial story. That is not the point of such polls, nor their relevance, however. While politicians will dismiss a poll when its unfavourable they all obsesses endlessly about the ratings.

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