Jason Kennedy: 'The electorate is not stupid enough to think that a celebrity in a political leaflet is a candidate's fan. So why is it a big deal?'
In a time when most political parties are struggling to gain support from the public, who could blame Local and European Election candidates for adding some celebrity to their campaign material?
Today, one Labour candidate was called out for having a picture with Brian O'Driscoll on her leaflets, but, shock horror, B'OD isn't endorsing the candidate. Surely if the rugby player was to support the candidate there'd be some sort of glowing recommendation in the text at any rate.
There's nothing new in politicians sharing pictures of themselves with well-known people through newsletters or campaign material. This morning, the brilliant Irish Election Literature Twitter account has unearthed some other leaflets showing candidates greeting and meeting all sorts of famous faces from elections passed on present.