Thursday 22 February 2018

James Dempsey: Is Will Smith the last of those box-office gold movie stars ... it figures

So says William Goldman, two-time Academy Award winner and revered screenwriter of Marathon Man, The Princess Bride and Butch Cassidy and the Sundance Kid. According to him, the facts are simple: having swapped the live studio audiences of Bel Air for the Hollywood hills, the Fresh Prince is the only actor on the planet that can guarantee a hit.

He remains the crowning glory of the summer blockbuster, nicknamed Mr. July for his summertime domination, and today’s nationwide release of Barry Sonnenfeld’s Men in Black 3 (see competition details below), Smith’s first movie in four years, is expected to take off at the box office.

The figures are hard to deny. In a headlining career spanning nearly 20 years, Smith has defied expectations, and occasionally film-critics, by becoming the most bankable star on the silver screen. In the last decade alone, bookended by both Men in Black sequels, his star power has seen his name become synonymous with box office success, his cinematic charisma winning over audiences across numerous genres.

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