It's time to bid farewell to the It girl and say hello to the Instagram girlSelfies, filters and press releases have eradicated the devil-may-care attitude of It girls
Every generation has its own It girl. Those venerable folk now known as Baby Boomers swooned over Jean Shrimpton and Jane Birkin. Brooke Shields and Molly Ringwald reigned supreme in the 1980s, and the 1990s were dominated by insouciant Brits like Sadie Frost and Kate Moss.
With the turn of the millennium came a whole new crop of It girls - this time hailing from the other side of the Atlantic, whose every move we were privy to thanks to the concurrent rise of reality television.
Watching The Simple Life we were swept up in the heady Hollywood lives of Paris Hilton and Nicole Richie. They defined the new-look It girl of the 2000s - jeans were low, hair ironed flat and Juicy Couture was the last word in loungewear.