Sunday 21 October 2018

In a battle between Facebook and Taylor Swift, Taylor might win

Facebook has been topdog for so long, but PR disasters and clickbait are driving users away, writes Ciara O'Connor

Face-off: Taylor Swift is starting her own social media platform, and Facebook could lose out
Face-off: Taylor Swift is starting her own social media platform, and Facebook could lose out

Ciara O'Connor

The inexorable rise of Taylor Swift and fall of Facebook continues. You might think these two things have nothing to do with each other, but last week Swift announced the impending launch of her new social media platform: The Swift Life. When money is no object and Facebook is full of haters and fake news, why not start your own? Look what we made her do.

The app is being described as "a creative, inclusive and community-driven place for users to better connect with each other… and Taylor".

While it's tempting to write it off as sheer opportunist narcissism from the human pop-tart we love to hate, Taylor has her finger on the pulse.

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