Saturday 22 September 2018

I'm a millennial - so why shouldn't I fly millennial airways?

It's slick marketing meets cringeworthy lifestyle pandering - but I like it anyway

Les Bleus: Joon's staff uniform Photo: Charles Platiau/Reuters
Les Bleus: Joon's staff uniform Photo: Charles Platiau/Reuters
Sophie Donaldson

Sophie Donaldson

What might an airline for millennials look like?

It would probably serve organic food and bandy around the term 'rooftop bar'. It would serve free organic coffee and have lots and lots of USB charging ports for all that whizz-bang technology we love.

It would be marketed with a slick video with a catchy tune, but no actual images of the aircraft or staff (read: style but no substance). Speaking of staff, obviously they would be dressed smart-casually, like young tech entrepreneurs. Millennials have no time to be messing with those fiddly little neck scarves.

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