Thursday 14 December 2017

'I have been shouting at photos of almost naked women for years'

Last summer, Protein World’s ‘Beach Body Ready’ Tube ads sparked a huge backlash in London about body shaming and objectifying women. Photo: PA
Last summer, Protein World’s ‘Beach Body Ready’ Tube ads sparked a huge backlash in London about body shaming and objectifying women. Photo: PA

Lorraine Courtney

As bikini season rolls on, we got some heartening news from Britain this week. Advertisements that create body confidence issues are to be banned from the London Underground. Starting next month, Transport for London (TfL) won't permit adverts that promote an unrealistic or unhealthy body image, particularly among young people.

The new Mayor of London, Sadiq Khan, who has two teenage daughters, said he is worried about adverts that can cause women to be "ashamed" of their bodies. "Nobody should feel pressurised, while they travel on the Tube or bus into unrealistic expectations surrounding their bodies and I want to send a clear message to the ad industry about this," he said.

As well as banning adverts deemed to cause body confidence issues, Mr Khan has also called on TfL to set up an Advertising Steering Group to keep its new policy under ongoing review.

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