Saturday 21 April 2018

Facebook pregnancy adverts: we all know the deal by now

There is nothing remotely disturbing about Facebook pregnancy adverts. We all know the deal by now. What’s more troubling is the fact that expectant parents are sharing this information in the first place, argues Emma Barnett.

The founder of Netmums is disturbed by the fact Facebook has started targeting pregnant women with advertising based on their due date and gender of their unborn baby. But why is Siobhan Freegard surprised or even disturbed?

Essentially Facebook is doing what it has always done: make money out of selling targeted advertising based on people’s stated interests and personal circumstances.

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