Sunday 21 January 2018

Comment: Feminism has been hijacked - now it's a marketing tool to promote 'Brand Me'

Even Beyoncé, the ultimate marketeer, is in on the act with an illuminated backdrop of the word 'feminist' behind her on stage. Photo: Getty
Even Beyoncé, the ultimate marketeer, is in on the act with an illuminated backdrop of the word 'feminist' behind her on stage. Photo: Getty

Ita O'Kelly

During the boom here, if felt a little like all the women had got lost, indefinitely, in a shoe shop. But now feminism is back with a bang - and, it would seem, wearing new clothing.

But for all the young women who imagine that they have invented something new and exciting, I have news for them.

Feminism has been around for a very long time. The term comes from the French word 'féminisme' and was first used in English in the 1890s in terms of a movement for equal political and legal rights for women.

Please sign in or register with Independent.ie for free access to Opinions.

Sign In

Promoted Links

Today's news headlines, directly to your inbox every morning.

Don't Miss