Comment: Feminism has been hijacked - now it's a marketing tool to promote 'Brand Me'
During the boom here, if felt a little like all the women had got lost, indefinitely, in a shoe shop. But now feminism is back with a bang - and, it would seem, wearing new clothing.
But for all the young women who imagine that they have invented something new and exciting, I have news for them.
Feminism has been around for a very long time. The term comes from the French word 'féminisme' and was first used in English in the 1890s in terms of a movement for equal political and legal rights for women.