Cindy Crawford raw: as you've never seen her before
It's Cindy Crawford uncut and as we have never seen her before.
The photographs, untouched and free from the kindnesses of Photoshop, have gone viral.
They show the 48-year-old supermodel looking less than picture-perfect.
At first glance it does look like Cindy, perhaps the pre-eminent model of her generation, has been caught with her jeans down - and that the lines on her tummy are down to a too-tight waistband that has left an unsightly indentation on her flesh.
But look a little closer. Do Cindy's thighs look slightly heavy and maybe they have a touch of cellulite? Perhaps her stomach would benefit from a sit up or two?
But then you catch yourself on, and mighty fast at that too.
Because we're not used to refreshing honesty from celebrities about their bodies, it's easy to be caught off guard by Cindy flaunting her flaws.
It's too easy to fall into the trap of comparing her with the unblemished versions of Cindy that we usually see in magazines.
But this is the real Cindy, and the reality is that the supermodel looks ridiculously fabulous for a 48-year-old mum-of-two.
And any idea that this untouched photo of the supermodel, which dates back to a Marie Claire December 2013 cover shoot, will console women in its naturalness is equally ridiculous.
Because Cindy doesn't look like any 48-year-old mum-of-two I know - and the very sight of her real-life curvy sexiness will still drive women to the gym.
And yet it's heartening to see Cindy as she really is even though we know we will never have those gloriously high cheek bones, that enviable décolletage, and those wonderfully sculpted shoulders from which any dress would hang perfectly.
Hell most of us would be grateful for that mane of lustrous and glossy hair.
The photo, which has caused a sensation online, has been hailed by Marie Claire magazine: "it is real, it is honest, and it is gorgeous".
It is still unclear whether the photo was leaked online, or whether Cindy gave her blessing for the un-retouched photo to be released.
Initially it was reported that Cindy's un-retouched image would appear in the April issue of Marie Claire in the USA. However, later it was reported that the photo belonged to a Marie Claire Mexico and Latin America December 2013 cover story.
Regardless of whether the model gave it the thumbs up, the appearance of the photo is unlikely to do Cindy's reputation or image any harm. Cindy, who officially retired from modelling at age 34 in 2000, appears to be comfortable in her own skin.
She recently gave a revealing quote to Marie Claire while promoting her new documentary film Hospital in the Sky.
Cindy told the glossy magazine "I really think - at any age - it's learning to be comfortable in your own skin. If women would treat themselves with the same kind of love they give to their friends, that would be such a great gift we could give ourselves. What makes you the most attractive is self-confidence. That's what people see."
The reaction to the photo has been overwhelmingly positive. People have described seeing Cindy's real-life curves as being "inspiring" and "Fab."
One woman responded to the photo by posting "Wow, Cindy just gave a Valentine's gift to women everywhere: real is beautiful".
Another fan remarked; "Stunning and gives us all more body confidence. Airbrushing is so demoralising".
It has not gone unnoticed either that Cindy's face remains without blemish in this photo which has not been retouched in any way.
The model's stunning cheekbones, her trademark pout and the mole above her upper lip, which she has always refused to alter in any way, have stood the test of years passed as well as motherhood.
Is the photo likely to start a new trend for magazines to stop airbrushing and allow models to look the real deal in photos?
It's a week in which actress Uma Thurman was criticised for altering her looks - she later denied having surgery. And people love this new natural Cindy. Who knows? Beauty in the raw may catch on.