Saturday 17 March 2018

Can the buck stop with Penneys in assault on the US?

Lauren Formica is less than hopeful that Primark will emerge triumphant over low-cost retail giants across the Atlantic

Lauren Formica
Lauren Formica

Lauren Formica

After wandering through the stunning Boston Public Garden, you find yourself in Downtown Crossing, the shopping streets close to the financial district of one of the most historic cities in the United States.

There seem to be endless window displays advertising the newest trends with low prices. It is simply begging the young with money to burn to come in and take a look. That's why the decision for Penneys, or Primark as they are known outside of Ireland, to enter into this cut-throat race of discount fashionable clothing in the US is a bold choice. Personally, I would be hesitant to bet on their success in the American marketplace.

To Primark's credit, they have made a variety of strategic decisions as they enter into the American market, such as housing their flagship store in the recently refurbished Burnham Building, which has 70,000 square feet of shopping space.

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