Breastfeeding: Why are we squandering a natural resource that benefits us all?
There is something wrong when you have to bring in nappies but formula is given out free
What if there was a product that you could give your baby that would decrease their risk of death in the first year, and reduce the risk of serious illnesses such as asthma, Crohn's and diabetes? Taking the same wonder product would make your baby 50pc less likely to be obese, benefit their IQ and reduce their mother's risk of ovarian and breast cancer, heart disease and postpartum depression.
Not only that but this product would save you thousands of euro. The problem is this liquid gold has a drawback: it doesn't stand to benefit shareholders' billions; just each mum and her breastfed baby.
The theme of this year's World Breastfeeding Week is Breastfeeding: Foundation for Life, in recognition of how important breastfeeding is to a baby's future. If breastfeeding rates improved globally, it could prevent one in seven childhood deaths globally; that's 823,00 lives and 20,000 maternal deaths, while preventing economic losses of $302bn.