Friday 23 March 2018

Brand Trump is killing Brand America in the streets

US President Donald Trump. Photo: PA
US President Donald Trump. Photo: PA

Gina London

From real estate to reality TV, from steaks to neckties, it took decades for Donald Trump to aggressively build his successful, namesake brand empire.

Yet now, in just days, brand Trump has succeeded in killing brand America.

Yes, we've been on a downward spiral for the past seven months since he moved into the Oval Office. Plummeting tweet by early morning tweet into a lower and lower level of Dante's Inferno. But if Trump's tirades against Muslims, Mexicans, McCain, Murkowski, the media and anyone else he was mad at at 6am had lurched us into the ninth circle of hell, last week plunged us beyond the depths of Dante's imagination.

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