Beginner's guide could help politicians win our hearts and minds... and hold their seats
Leaflets landing daily on hall floors decorated with colourful photos, catchy slogans and earnest promises of what the candidate will do for you. Election fever is upon us.
For seasoned politicians, this is a set piece. Up the visibility; at mass, local events, shops and in the local press and get the team out, talking to constituents, taking the temperature, making promises, sharing stories of success.
For new candidates, breaking into this field is tough. They don't have a record to speak of, are unknown to the press and inexperienced in the basics of elections. They learn on the job, the smart ones get experienced hands involved in their campaign early.