Bairbre Power: 'While crossing sprouts, you can cross off what you want in sales'
From beds to bras, saucepans to shoes, the traditional post-Christmas preoccupation with getting away from the turkey carcass and chasing down sales bargains will be unleashed in stores within 24 hours of Santa doing his thing.
The vast majority of Christmas spending is still in-store, but online is growing fast and companies are marking down products by up to 50pc.
Bargain hunting in a turkey-infused coma is never good, so one of the secrets to success is to start the ground work in advance.
Being prepared with 'intelligence' is the shrewdest way to scoop serious savings across electrical appliances, fashion and beauty products and lifestyle gadgets.
Start the research today by checking out remaining stock levels. Where possible, visit the store as late in the day so you can, check out where your desired sales bargain is located. If it's clothes you want, see what sizes are left and try them on so you don't have to on Wednesday.
If, however, you are tied to the house today and committed to pre-Christmas chores, then gather as much information you can online. Today you can cut crosses into your sprouts but you can also cross off items on your sales list.
Do you have the sizes of everyone you want to shop for? Have you sufficient credit for your phone and is it fully charged? Bring cash in case there are queues at ATMs? Assemble e-gift receipts to change unwanted presents and loyalty cards to earn points. Measure up and make sure the giant TV screen or Smeg fridge is actually going to fit into your home?
Christmas is an emotional time but emotional shopping is never a good idea so today is the day to calculate your budget and how much you can afford to spend. If shopping online, delivery may be free but do you pay if it has to be returned?
Stores like Debenhams will email your sales receipt, which is always handy. Enquire about a company's returns policy which varies from store to store. Don't wear too many clothes. Polo necks are out and opt for layers, comfortable shoes and for speed, wear neutral colours. That way you get a better idea of how clothes look without the stress of having to queue for changing rooms.
Drink lots of water. You can make silly retail mistakes when dehydrated and never shop on an empty stomach. A study in Minnesota found hungry shoppers spent 64pc more than those who were less hungry.