All eyes cast towards McGregor's unstoppable rise
After just three UFC bouts, the charismatic Irish MMA star has become a household name, writes Ian Morris
The earth shook with the thunderous applause of a capacity crowd as Conor McGregor made his way to the ring to face Brazilian opponent Diego Brandao at the O2 arena in last Saturday's UFC Fight Night Dublin, which was broadcast on 3e and became the channel's most viewed sporting event ever.
In the biggest fight of his career, McGregor had the home crowd at his back as the first and only round began. He had promised the fans a first round knockout and that's exactly what he delivered as he quickly laid waste to the man who was unfortunate enough to be in the ring with him.
Mixed Martial Arts (MMA), which pits fighters of all persuasions - be it boxing, wrestling, ju-jitsu - against one another, has become one of the most popular sports on the planet.