Aisling O’Connor: Why I felt sorry for this pair of attention-seeking, tone-deaf popcorn pixies in their glam-armour
I KIND of feel bad for Jedward. Modern pop-culture demands cheesy envelope-pushing à la Lady Gaga, and sex-ified soloists akin to Kim Kardashian. They were just following suit at the 57th Eurovision Song Contest in Baku.
Eurovision stage performances have become increasingly bizarre since the introduction of tele-voting in 1997. Gone is the bunch of seasoned professionals weighing in on the song, the costume and the staging – enter the public voting for the stand out act; be it most emotion-enducing performance, whackiest get-up, or closest neighbour.
The competition is ‘on’ in so many respects that the song element has really suffered. Costuming, either by fashion designer or circus seamstress, combined with gimmicky dance troupes and thematic surrealism dominate performances over singing ability, quality of songwriting and real stage presence.