Aisling O’Connor: Pippa’s life in the limelight .. but in the shadow of a royal style icon
The ‘Kate Middleton effect’ is a modern economic phenomenon whereby the Duchess of Cambridge appears in public wearing clothes, and said garments sell out within hours. But brands and designers such as LK Bennett, Reiss, Rebecca Taylor, Orla Kiely and Alexander McQueen aren’t the only ones to benefit from association with the former commoner and future Queen – sister Pippa Middleton has had a public profile handed to her on a silver platter.
Pippa became an international sensation as men and women alike ogled her figure in her fitted white Alexander McQueen bridesmaid sheath dress at the wedding of the Millennium. The subject of her rear was a widespread talking point, second only to her sister’s dress, at the time of Prince William’s wedding in 2011.
Overnight, the littler Middleton’s every move and look was chronicled, just like her sister. Though Pippa’s style was simple and nothing beyond any other middle class girl on the street, she was routinely applauded in the fashion media for ‘wowing’ and ‘stunning’ in pedestrian ensembles.