Thursday 22 March 2018

Aisling O'Connor: Is a welcome guest at fashion’s table?

Amazon shoulder to shoulder with Vogue and Prada
Amazon shoulder to shoulder with Vogue and Prada
Jeff Bezos and his wife on the 2012 Met Gala red carpet

AMID the hundreds of flashing blubs and glittering celebrities and designers at the Met Gala in New York on Monday, an unlikely guest stood next to Anna Wintour at the top of those red carpeted steps.

Known as the ‘East Coast Oscars’ and ‘Fashion’s Prom Night’, The Metropolitan Museum Costume Institute Gala is an annual showcase of high-fashion talent, and a parade of A-List glitterati. The event is organised Vogue, headed by its editor-in-chief Wintour, and was formerly co-sponsored by Chanel. This year however Anna’s right hand man was not Karl Lagerfeld, but founder and CEO, Jeff Bezos.

Amazon’s sponsorship of this great sartorial spectacle had many a fashion watcher scratching their glossy topped head, and many a fashion retailer reaching for the gin. Since 1995 the online retail magnate has changed the face of books, electronics and toy markets and, until recently, merely dabbled in clothing, shoes and accessories.

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