Wednesday 17 January 2018

Advertising needs to stop relying on sex to sell everything

Lorraine Courtney

A Newbridge advertisement featuring model Roz Purcell was banned this week after a single complaint that the ad was all about sexual titillation being used for a hard sell.

Two scenes in particular were highlighted in the Advertising Standards Authority of Ireland's overview. In the first, the model is wearing an orange and black silk kimono that's being held together by necklaces from Newbridge's collection. In the second, she suggestively dips her finger into a cocktail and sucks it. No, it wasn't subtle.

The ASAI said that the committee "considered that the poses taken by the model were overtly sexual in nature and were therefore provocative."

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