Adrian Weckler: Times haven't always been this good, but Irish facility now finds itself at the top of Apple masterclass
It was a big job announcement from the world's biggest technology company. In one way, the firm's plan to create 1,000 new jobs here might have been expected. Because Apple's fortunes have long been reflected in the ebbs and flows of its Holyhill facility.
And right now, the company is crushing its rivals. Apple sells 22,000 iPhones every hour, making almost €1bn a week in profit. It has largely seen off Samsung and other big competitors, amassing a separate cash pile of almost €200bn in the process.
Put another way, it's Tim Cook's world. We just live in it.