3,000 marriages on and the man is still smiling - Go figure!
'Would you like to be buried with my people?' As chat-up lines go, it's probably not the kind of husky invite you're likely to overhear in Coppers or Lillie's.
But for the 40,000 people who'll crowd the tea dances and ceilidhe in Lisdoonvarna over the next few weeks, it's a come-on that works wonders when accompanied with a grin and a wink.
September is upon us, with long winter evenings just around the corner, so where's a middle-aged farmer possessed of fully working body parts to find a comely maiden for cosy canoodling around his lonely hearth? Not on the internet or at a speed-dating gig, that's for sure.