Yes, getting up early to do your face is time-consuming, but it's a time-honoured trend
Parents bringing up Snapchatting, selfie-taking, screen-dependent digital natives have come to realise there is no map for raising children in the social media age.
There's even less guidance for parents of young women - tweens and teens who are taking their cue from 'Hey Guys!' YouTube beauty tutorials, and coming of age through the techniques of 'contouring', 'strobing', 'baking' and 'squinching'.
It's a phenomenon author Zadie Smith has been watching closely, which is why she has imposed a time limit, not on screen time, but on mirror time, for her seven-year-old daughter Kit.