Friday 27 April 2018

What's in a name? Fond memories and probably the best sizzlers in the world

Sinead Moriarty

Sinead Moriarty

BRANDS have a cache in modern society. Not just in the world of fashion but in groceries, too. It is therefore sad to see Superquinn, a firm favourite in this country, coming to an end. Musgrave, which acquired Superquinn in 2011, has announced that early next year its 24 Superquinn shops will be rebranded as SuperValu.

Superquinn was legendary. It was the place you went when things were good. It was the place you went to go the extra mile, to buy the 'really good stuff'. Superquinn was to Ireland what Marks & Spencers was to the UK.

Once a month, my father would come home bearing a Superquinn cake box filled with cream doughnuts and chocolate eclairs. They were big, fluffy and utterly delicious. Superquinn was legendary in my eyes.

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