Zebo knows personality is paramount in sport
Madonna's single 'Express Yourself' became a hit nine months before Simon Zebo was born. Not that he would have needed the advice. He has taken the riff of that maxim and mixed it to a whole new level.
Not content with becoming a YouTube sensation with his outrageous back-heeled flick in Ireland's Six Nations win over Wales, his video with Ireland rugby team-mate Paddy Jackson went viral at the weekend. They lip-synced, danced and dived to Jay-Z and Kanye West's 'Otis'. It was fun. It was daring (for international rugby players). And (Simon says) it took only two takes.
The video landed in the public domain (cheers @ballsdotie) the night before Zebo made his Lions debut in Sydney on Saturday. Would he have been apprehensive about the piece hitting the world before one of the biggest games of his rugby career? I imagine there was not a whiff of angst.