So it's back to spending, only now we don't have it
It's rare with an opinion poll that party standings aren't the main story. Yesterday's Behaviour & Attitudes survey was that exception. The poll, mostly taken before the Budget, showed the two Coalition parties still struggling badly to get traction with voters. But far more interesting were the answers to two questions: a) did people feel the economy was better now than five years ago, and b) were they personally better or worse off since then?
Only 45pc said the country was better now than then - although clearly the economy is in far, far better shape. Over a third said it was worse. More tellingly, just 21pc felt personally better off than five years ago, compared with 43pc who were worse off and 37pc who felt they had stayed the same.
If you're looking at the key factor behind last week's giveaway Budget, look no further than that. The Coalition parties do their own extensive polling and focus groups. They will have known about these attitudes long before this latest poll.