Tuesday 12 December 2017

Mega-rich Saatchi brothers are worlds apart in matters of the heart

As Charles and Nigella head for divorce, Maurice is inconsolable over Jospehine's death, writes Ruth Dudley Edwards

Josephine Hart with her husband Maurice Saatchi in 1998
Josephine Hart with her husband Maurice Saatchi in 1998
Ruth Dudley Edwards

Ruth Dudley Edwards

THis is the story of two clever young brothers called Charles and Maurice who founded the advertising agency Saatchi and Saatchi. Through boldness, imagination and business acumen, the firm rapidly became a tremendous success. The brilliant campaign that helped bring Margaret Thatcher to power in 1979 brought it fame and the brothers became mega-rich.

The genial and sociable Maurice's other achievements included being a governor of the London School of Economics, a trustee of the Victoria and Albert Museum, and, from 1995, a member of the House of Lords. He also served as chairman of the Conservative Party and advised it that "if you don't stand for something, you'll fall for anything".

Maurice felt himself especially fortunate in his blissfully happy second marriage, in 1984, to Mullingar-born Josephine Hart, who had briefly been his boss in the 1960s when they worked in magazine publishing. Josephine became a theatre producer and joined the London cultural elite, charming such famous people as Sinead Cusack, Bob Geldof and Roger Moore into helping her bring poetry to a mass audience by giving public readings.

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