Perception not always reality in media 'noise'
Froch-Groves 2 – bringing 80,000 to Wembley Stadium on Saturday night is a testament to what the right PR, media coverage and created hype can still do to sell a sporting event.
What it also did, though, was help illustrate just how much the media can influence our perception of what we're actually seeing in the ring or on the pitch.
On Sky, Jim Watt spoke constantly of the return of "the real" Carl Froch and scored nearly every round to Sky's golden boy. To many of those at the fight, including Amir Khan, who gave his thoughts to Sky between rounds, it was a much closer fight.