Monday 11 December 2017

Martina Devlin: Hunky Dory ads have given all women one definite goal

The Hunky Dory ads have given all women one definite goal – if they can manage to stop scoffing crisps, fast foods and everything else cooked in oil, they might even end up looking like some of the models featured, writes Martina Devlin

THE art of advertising hinges on persuasion and I've just been won over. As of today, thanks to their zeal for using shapely, provocatively dressed girls in their ads, I'm no longer eating Hunky Dorys or any other snack manufactured by Largo Foods.

I'll never have a body to compare with the models featured in their campaigns if I continue grazing on crisps and salted peanuts. Men will never have lustful thoughts about me. I won't ever experience what it's like to be objectified. How can I even consider myself a woman?

I admit it, I've been a slacker. I convinced myself I could graze on fatty snacks and still maintain a reasonably attractive figure. But the latest model in the Hunky Dorys' poster campaign, who's wearing something approaching a GAA kit but customised to showcase her virtuous eating habits, demonstrates how delusional I've been.

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