Join in and embrace social media, but for your own good respect the ground rules
The cyberworld is pitted with as many booby traps as the real world. Despite the health warning, people ought to feel the fear and go there anyway, because social media is here to stay.
Anxieties crop up even before people go online. To tweet or not to tweet, to blog or not to blog, to post on Facebook or not to post, to use your own details or hide behind an avatar. And once in cyber terrain, the difference between quicksand and terra firma can be hard to distinguish.
With the employment market showing signs of recovery, jobseekers hoping to impress may find an online presence to be a coup. But it can also be the coup de grace. Ill-considered tweets can 'out' potential employees as anything from indiscreet to sexist, homophobic or racist. On Facebook, people continue to post compromising photographs of themselves without realising its implications as a public forum.