Micheál Martin knows well that cash up front trumps any talk about 'fairness'
Micheál Martin is undoubtedly well acquainted with the sad fate of Michael Noonan as the challenging opposition leader in the 2002 General Election.
At the time, Fine Gael were trying to tell voters the country was woefully mismanaged and the lamentable state of the health services showed we had no quality of life. Mr Noonan's slogan of 'Vision With Purpose' did not resonate with anyone as he presided over the biggest calamity to befall his party since 1948, losing 23 TDs.
Mr Noonan could tell Micheál Martin that arguments about nebulous concepts like quality of life and fairness are slow to convince voters. Cash in the pocket works much better.